Gillette Ad Calls Men to Be Their Best
Gillette launched a short film as part of a campaign to address a range of male misbehaviors. The two-minute spot, entitled “We Believe,” addresses bullying and sexual harassment, leveraging Gillette’s longtime slogan in encouraging men to be the best they can be. A Gillette spokesman said, “GBy holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”
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