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Cruise Line Trades Free Cruise for Snapchat Handle

Residents of a sleepy central Virginia town were surprised in March by a coordinated campaign to identify and woo one of their local teenagers.

Carnival Cruise Lines first posted signs all over town, then augmented their effort with a gigantic rolling billboard on a truck. The sign featured a picture of "Chief Fun Officer" Shaquille O'Neal with the text "DOES ...

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