A few years ago the luxury watchmaker Romain Jerome introduced a crocodile skin strapped watch which they called the Titanic DNA night and day watch, because it included salvaged materials from the luxury liner.
If you looked at it the first thing you might think would be, How do I know what time it is? Great question. Because it doesn’t have any hands on the face. It’s only able to tell you if it’s day or night (like, you can’t look out of the window).
Here’s how they advertised it, for the discerning buyer:
World First – An exceptional timepiece that does not indicate the time!
With no display for the hours, minutes or seconds, the Day and Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.
A new interpretation of Time based around two Tourbillons operating sequentially. The Day Tourbillon operates during the day, defining the wearer’s period of activity, and stops after twelve hours, handing over to the Night Tourbillon dedicated to man’s own private sphere.
They made an extremely limited edition of just nine pieces, which of course sold out as soon as they were offered, with a price tag of just £250,000 each.
The watch is for me a perfect picture that combines two themes we’re looking at coming out of the last study and into the last chapter of the Book of James with today’s theme. If you remember James just wrote about people who planned their lives and spent their time as if there was no God. He said they were fools. Now he’s going to speak to people who plan their finances and spend their money as though there is no God, and he says they are wicked.
This is serious ...
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