Sermon Illustrations
Sign Fix ‘Too Exciting’ for Dull Men’s Club
A British man has unintentionally become a viral sensation after undertaking a meticulous repair of a McDonald’s sign that had become a running topic in the Dull Men’s Club Facebook group. The McDonald’s location at the White Rose Shopping Centre in Leeds, England, featured a sign with a missing inner section of the letter "D," leaving it as an incomplete silhouette.
Steve Lovell decided to fix it. Drawing attention from social media users, Lovell carefully researched McDonald’s branding guidelines and used a 3D printer to replicate the correct design for the sign. His initial repair gained traction online, and when he noticed a second sign at the same location with the same issue, he repeated the process.
Lovell’s dedication was widely admired, even as some joked that his actions made him "too interesting" for the Dull Men’s Club. He acknowledged the humor in the situation: "I think it's the whole pointlessness of this that has caught people's attention. Not many people would notice a sign missing bits from it. Fewer still would be bothered by it and practically no-one at all would bother to spend time and effort actually rectifying it."
The White Rose Shopping Centre joined in celebrating Lovell’s quirky mission by naming him their tongue-in-cheek "Employee of the Month." In a post on social media, the mall wrote, "Thank you Steve, our March employee of the month, for your selfless work — we're lovin' it."
Lovell emphasized that his actions were driven by personal satisfaction rather than corporate loyalty or fame. "The fix wasn't even for the benefit of McDonald's as some people claim," he said. "It was for me, and anyone else that would have noticed. Sharing it was just about the mundane absurdity."
What began as a simple desire to correct a minor visual flaw has turned Lovell into a symbol of endearing dedication to detail — and maybe, just maybe, a bit too exciting for the club that celebrates life's most uneventful pleasures.
Possible Preaching Angle:
Dedication; Humble Service; Perseverance – Many Christians work quietly behind the scenes – living for God's glory and eternal gain, not for recognition.