Women’s tennis star Madison Keys had been around the sport for a decade and a half, a much-admired player with sizable talent, but…never…quite…breaking through on one of tennis’s signature stages. Until she finally won the Australian Open in March of 2025.

Before Australia, Keys reached only one major final, the U.S. Open in 2017. That had been a cruelly brief day, as she fell 6-3, 6-0. As she reached her late 20s, the notion of not living up to expectations gnawed at her.

“It started becoming this internal build up…is it ever going to happen?” Keys recalled. “It was getting to the point where I was fairly unhappy with myself, and not just on a tennis court. It was starting to bleed into my life.”
“I was supposed to be great, but I’m not,” Keys remembered thinking.
Finally, she confronted the isolating pressures of her sport. Self-worth had become tied to results, or the lack thereof.

“It was one of those things where you say it out loud, pause, and you’re like, “Wow, that’s a lot to carry around,” she said.

Keys made a critical choice: She would stop defining herself by wins and losses. She was an elite athlete with plenty to be thankful for. The realization was liberating. “You can finally get to the point of letting some things go,” she said.