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Road Signs Warn Drivers Using Phones

Tim Hogan is the founder and CEO SaferStreet Solutions, a development firm focusing on improving traffic safety and reducing pedestrian deaths. For years, he and his team were looking at ways to prevent the phenomenon known as distracted driving, which is statistically comparable to drunk driving as a culprit for traffic-related fatalities.

Inspired by the signs that offer real-time feedback to speeding drivers, Hogan and his team invented the SmartSign. The signs are designed to identify motorists who hold their phones while driving, and display a message warning them to stop: “PHONE DOWN.”

Matt Gregory is a reporter in Washington DC. When the SmartSign was implemented in his city, he was somewhat skeptical of the sign’s efficacy. Matt said, “So, I went for a drive with my phone in my hand. And sure enough, ‘Phone Down’!”

Hogan says the device works by using sensors to identify the unique combination of heat signatures that result from a human holding a phone. If the phone is cradled or resting elsewhere, the sign doesn’t light up.

Rick Birt from the DC Highway Safety Office says the goal is to introduce the signs to the public as a form of behavior intervention. “Last year nationally, 3,500 people died from distracted driving-related crashes. The goal of these signs is to provide instantaneous feedback to motorists so that they have that opportunity to make a better choice.”

Possible Preaching Angle:

God is faithful to remind us when we are veering off of the path given for us, but it’s up to each of us to respond in obedience.

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