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‘Kidults’ Buying Nostalgia to Relive Childhood

Do you ever find yourself reminiscing over your favorite childhood toys or memories? A new survey reveals that four in five Americans may be “kidults”—still looking up their childhood favorites for nostalgia.

The poll of 2,000 American Gen Zers and Millennials found that, if given the opportunity, 67 percent would try to buy a replica of something from their childhood and 76 percent feel a sense of nostalgia in the process. This comes as two in three (65%) adults realize they can now buy things for themselves that their parents would never let them have or couldn’t buy for them as a kid.

Commissioned by MGA’s Miniverse, the study found 59 percent of people consider themselves kidults—adults who hold onto their childhood spirit through consumer products like video games, toys, books, movies, fashion, and so on.

Isaac Larian at MGA Entertainment said,

Embracing nostalgia is a big part of being a ‘kidult.’ That feeling gives us the ability to hold onto the imagination and creativity we often associate with childhood. In many ways, holding onto toys and collectibles from our past is both liberating and entertaining, and miniature versions of them makes this experience more accessible. ... (Having) mini toys on display is a constant reminder of being a kid at heart.

Possible Preaching Angle:

It can be enjoyable to relive childish memories and even collect childhood toys. But it can also become a snare for some who never grow to maturity, especially spiritually. Some are content to remain a spiritual babe and never grow to adulthood in their faith (1 Cor. 3:1-3; Heb. 5:12-14).

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