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People Spending Money on Luxuries for Pets

Pets these days are living more luxurious lives than ever as humans increasingly pour money into making their properties fetching for nonhuman family members. For instance, Robbie Timmers went all-out adding a contemporary-style house on his property in Thailand. White with chic black trim, the two-story, air-conditioned abode has security cameras, smart lighting, and a sliding door to the porch. Mr. Timmers would have added a swimming pool, too, but his wife objected. Her reasoning? It seemed unnecessary for the home’s intended occupants: the couple’s five dogs.

Mr. Timmers love his dogs’ house, but he adds, “I have to be honest, my dogs never set foot in the house,” says Mr. Timmers, who spent about $10,000 on it. The mini-house mostly sits empty. “It has everything,” he adds. “Just no dogs.”

Then there’s Doug the Pug, a lovable pooch whose penchant for wearing elaborate costumes has earned him over one billion viewers across social-media platforms. At the Nashville, Tennessee home Doug shares with his owners, the pug has his own 15-foot closet for his outfits, including tiny cowboy hats, cashmere sweaters, a rainbow of sunglasses, custom harnesses from London, and a Boda Skins leather jacket.

Among other perks, Doug also only drinks purified water at home and routinely sees a canine herbalist and acupuncturist.

Possible Preaching Angles:

This is extreme, but are we excessively spending on the things that don’t ultimately matter?

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