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Astrology's Rapid Rise to Acceptance

Forty years ago, First Lady Nancy Reagan was ridiculed for bringing astrology to the White House. She consulted a San Francisco astrologer who advised the Reagans on which days public appearances would be more optimal for the President's success and safety.

Today astrology is about far more than figuring out if your crush is compatible or which soup to eat based on your sign. Personal star watchers are must-have advisors for scheduling art openings, Hollywood premieres, book launches, and board meetings.

Because of the pandemic, a lot of people who hadn't found astrology are looking for answers, both personally and professionally. The global astrology economy was valued at $12.8 billion in 2021 and could reach $22.8 billion by 2031, according to a new report.

Astrologer Heidi Rose Robbins says, “I used to read for artists and healers. Now it's CEOs and stockbrokers. Sometimes it's about choosing the right time for a big negotiation, and other times it's about seeking fulfillment and purpose.”

According to Jennifer Freed, who has a yearlong waiting list and reads for Gwyneth Paltrow, best-selling authors, and CEOs:

There is no more stigma that is keeping people away from astrology. It's just cumulative math. You can test anything in the marketplace, and if it's not effective it will go away. Astrology has survived for thousands of years.

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