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TikTok Evangelists Want You to Find Jesus

Gabe Poirot runs from the street toward the camera, yelling, “Wait, wait, don’t scroll!” If the urgency in his voice causes you to pause and watch his video, you’re in for a 60-second blessing. Wearing a sweatshirt with #MakeJesusViral emblazoned on the front, he leans deep into the frame. “Let me pray with you today,” he says earnestly, then bows his head and closes his eyes. “Father God, let me just pray for the person on the other end of this phone.”

Poirot is a student at Kenneth Copeland Bible College who uses the social media app TikTok to share clips of himself preaching short sermons and praying for his audience. TikTok feeds users a constant stream of one minute-or-less videos via its “For You” page. This makes it easy to skip the ones that don’t catch their attention within the first few seconds.

While much of TikTok is devoted to less-than-youth-group-friendly content, Poirot’s content is a subgenre known as “Christian TikTok.” Christian TikTok influencers publish sermonettes, best Bible study practices, and even tutorials on how to stretch without participating in the Hindu elements of yoga. And many of the young content creators are on a mission: to spark revival among Generation Z—those born in the late 1990s through the early 2010s.

When Poirot first started making TikToks he didn’t think of making them Christian or gospel centered. Then he said, “The thought came to my heart and it really struck me. I’m not out here to be famous for myself. I want to make Jesus viral.” The hashtag #MakeJesusViral was born, and Poirot began creating more evangelistic videos.

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