New parents are having a tough time naming their offspring. For starters, the baby’s name has to be freely available on social media. Before the advent of social media, when it was time to name the baby, soon-to-be parents dug into their family history or cracked open a baby names book. Not anymore. Names are big business.

When a child is born parents formerly purchase the name as a domain so they’d always have it. That’s not good enough. Parents are now relying on available Snapchat, X, and Instagram handles to name their kids. The reason: Many parents want their kids to have a social media presence before they’re born. After birth, social media might help them in business.

For example, according to an article on Business Insider, “The highest-earning YouTube star in the world is an elementary-school kid who makes millions reviewing toys. Ryan, the 7-year-old ‘host’ of Ryan Toys Review, a popular toy-review channel on YouTube, jumped from No. 8 to No. 1 on Forbes' annual list of YouTube stars who are making the most money.”

Possible Preaching Angle: Choosing a child’s name is also important in Scripture. At times God chose and announced the name of the baby before birth (Isaac - Gen. 17:19; Cyrus – Isa. 44:28; John the Baptist – Luke 1:13; Jesus – Matt. 1:21). Scripture also assures us that God our Father know us by name and that we are unique in his sight (John 10:3).