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The Weird Strategy Dr. Seuss Used to Create His Greatest Work

James Clear, “The Weird Strategy Dr. Seuss Used to Create His Greatest Work,” JamesClear.com (11-25-13)

The Weird Strategy Dr. Seuss Used to Create His Greatest Work
Image: Julie Clopper / Shutterstock

In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager. The first man was Bennett Cerf, the founder of Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf proposed the bet and challenged that Dr. Seuss would ...

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