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2,000 Obituaries Reveal the Most Common Word

National Public Radio recently aired a segment on dying well and what the living can learn from the lives of the deceased. The segment featured a marketing expert named Lux Narayan. Narayan and his employees examined 2,000 editorial, non-paid New York Times obituaries over a 20-month period between 2015 and 2016. What surprised them was that the ...

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