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A Coach Improves Tiny Things by One Percent

A Coach Improves Tiny Things by One Percent
Image: Bryn Lennon / Staff / Getty

British Cycling was in a desperate situation. Since 1908, British riders had won just a single Olympic gold medal. Their performance was so bad that a top manufacturer in Europe refused to sell bikes to the team because they were afraid that it would hurt sales if other professionals saw the Brits using their gear.

Then the organization hired ...

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