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Mall Promotion Tasks Inventors with Making Impossible Gifts Real

The marketing team at Lakeside Shopping Centre are accustomed to the difficulty of getting the attention of a fickle shopping public. But recently, they vowed to do the impossible.

As part of a recent Christmas promotion, Lakeside’s research indicated that 11 percent of area parents had at least one impossible-to-buy gift request from their children. They took stock of many of those requests (things like “a pencil that does my homework for me” or “a trampoline to the moon”), then tasked five prominent British inventors to solve one of these seemingly impossible requests. Their resulting creations will be part of a massive giveaway.

So if a child wants to become a LEGO figure, certified LEGO builder Duncan Titmarsh will be at the ready. Confectioners at Smith & Sinclair have designed a suite of Wonka-esque candies that taste like a holiday dinner. And seamstress Charlotte Denn created a dress that can, with the pull of a string, turn its wearer into a princess.

“It’s a lovely truth that children and even adults will sometimes put impossible gifts on their Christmas lists,” said marketing manager Ben Leeson. “At…Lakeside you’ll find all your Christmas presents – even the seemingly impossible ones.”

Potential Preaching Angles:

1) These inventions are impressive, but at Christmas God did something truly impossible—he became human, walked among us, and died for our sins. In doing so, he met the deepest need of our heart, a need much deeper than just a new toy or gift. 2) God's boundless divine creativity means even the things we seek that appear impossible are doable for him. Earthly acts of innovation or ingenuity are mere foreshadowing of God, who not only created the heavens and the earth, but will one day create a new heaven and a new earth.


Staff Reporter, “Inventors unite to solve ‘impossible to buy’ Christmas conundrums,” Your Thurrock (11-27-18)

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