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Midwestern Eatery Chain Faces Backlash Over Trademark

The owners of Chicago-based eatery Aloha Poke were simply trying to enforce the trademark of their business when their legal representatives contacted several competing restaurants with similar names. What they didn't see coming was the power of culture and heritage to bind people together in opposition to a common enemy.

Attorneys for Aloha Poke, which has multiple locations in several states, sent cease-and-desist ...

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