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Burger King's 'Who's the King?' Campaign Draws Criticism

The fast food giant Burger King drew open criticism recently from another king-King Phillipe of Belgium. Set to open its first location in Belgium, Burger King launched an online publicity campaign that asks users "Who's the King?" and allows them to vote for who they want to be their king: a cartoonized version of the real Belgian King Phillipe or the fictional Burger King. "Two kings, one single crown, who shall reign?" asks the website. Unfortunately, the mock election caught the attention of the Belgian royal family-and a spokesperson for the family noted its disapproval, stating that "since it is for commercial purposes, we would not have given our authorisation." It appears that the royal family agrees with Burger King on at least one thing-there can be only one king.

Potential Preaching Angles: In today's world of thousands of distractions vying for our attention every second, it can be easy to allow ourselves to be subjected to any number of "kings" other than the one true King. But the Bible is full of God's commandment to have no other "kings" before him, including this one in Matthew 6: "No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other."

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