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A New Rent-A-Mom Service

Young or old, there are times when all of us need a mother. Like when you get sick for the first time living on your own. Or when you're going through a horrible break up. Or when you're faced with the task of moving and packing up years' worth of stuff.

But sometimes, mom is 500 miles away or prefers a "tough love" approach—which you just can't deal with. Enter "Rent A Mom." For around $40 an hour, you can have your very own mother figure help you make a tough decision, provide emotional support, or make you a homemade pumpkin pie when you're spending the holidays alone. No judgement included.

Nina Keneally, 63, of Brooklyn, is the mother for hire. She came up with the idea for the service when she realized she was dishing out free advice to youngsters in her yoga class. "I've noticed that a lot of young people in the neighborhood wanted to talk to me about what was going on in their lives," Keneally said.

As a mother of two adults, and one who is familiar with the New York City area, she says she can help Millennials navigate the harsh waters of life as a young person in the big city. As she puts it on her website, you can call her "When you need a mom, just not your mom."

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