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The Lie Behind 'The Crying Indian'

On Earth Day, 1971, Keep America Beautiful launched what was called one of the "50 greatest commercials of all time." Dubbed "The Crying Indian," the one-minute ad featured a Native American man paddling down a junk-infested river, surrounded by smog, pollution, and trash. The camera then panned to the Indian's cheerless face just as a single tear rolls down ...

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