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Overwhelmed by Choices at the Supermarket

Life used to be much simpler. Consider the following choices at your typical American supermarket or Big Box store:

  • Crest toothpaste: 27 varieties
  • Campbell's condensed soup: 53 varieties
  • Tropicana Pure Premium Orange Juice: eight sizes, from 8 to 128 ounces
  • Breyers ice cream or frozen dairy dessert: Natural, French, Half the Fat, No Sugar Added, Extra Creamy, Homemade, Lactose Free, CarbSmart (and that's just for vanilla ice cream)

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