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Experts Discuss the Worst Business Decision Ever

The Atlantic magazine asked a number of experts to weigh in on the following question: "What was the worst business decision ever made?" Listen to what some of the experts said:

  • "In the mid-1970s, a young engineer named Steve Sasson invented the world's first digital camera. He secured a patent for it on behalf of his employer, then pitched his bosses on a new business model based on the invention. They passed. Today, digital cameras are ubiquitous—and Sasson's company, Kodak, is emerging from bankruptcy." (Daniel Pink).

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