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Our Reluctance to Say 'I Don't Know'

In their book Think Like a Freak, economists Steven Levitt and Stephan Dubner state, "It has long been said that the three hardest words to say in the English language are I love you. We heartily disagree! For most people, it is much harder to say I don't know." They point to the following experiment as one of the many ways that we won't admit ...

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