With Christmas around the corner, many of us have presents on the mind. It's a human universal to give gifts to loved ones, but in the rarified air of today's obscenely rich, what do you get for that person who literally has everything money can buy?

An article on the BBC sheds some light on the spending habits of the ultra-rich. While some do go for the stereotypically flashy and expensive, many are more concerned with giving an experience to a loved one (expensive though that may be)—a private winery tour perhaps … at a winery that doesn't give tours (unless your check is big enough). A private getaway at a lavish "cottage," with an on-call chef. Your own personalized brand of perfume.

Possible Preaching Angle:

It's a reminder that even for those deep of pocket, the best gifts given have a personal connection, a value and meaning that goes beyond a price tag.