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The Addictive Nature of Online or Video Games

In his book Brandwashed, marketing guru turned consumer advocate Martin Lindstrom argues that online or video-based games can be "extraordinarily addictive." He writes:

Whether we're playing against our friends, a stranger in Tokyo, or even ourselves, and whether the objective is to beat the high score, unlock the most "badges," or build the biggest virtual farm, games are deliberately designed to be hard to quit; according to [a gaming trade ...

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