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Honestly Admitting and Confessing Sin

By the time Howard Schultz had resigned from Starbucks in 2000, the coffee chain was experiencing steady growth. Eight years later, when Starbucks was reeling from a bad economy and stiff competition, Schultz resumed his role as Starbucks' chief executive. He faced a challenging mission: to lead a turnaround. In an interview about his return, Schultz commented that before they could move forward, they had to deal with the past by honestly admitting their mistakes. Here's an excerpt from that interview:

When I returned in January 2008, things were actually worse than I'd thought. The decisions we made were very difficult, but first there had to be a time when we stood up in front of the entire company as leaders and made almost a confession—that the leadership had failed the 180,000 Starbucks people and their families. And even though I wasn't the CEO…I should have known better. I am responsible. We had to admit to ourselves and to the people of this company that we owned the mistakes that were made. Once we did, it was a powerful turning point. It's like when you have a secret and get it out: The burden is off your shoulders.

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