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What We're Thinking About as the Day Begins and Ends

The Ketchum Global Research Network asked 1,000 U.S. adults (ages 25–54) what they think about the most while they shower. Here were the top four responses:

  1. To-do lists
  2. Problems, worries
  3. Daydreams
  4. Work

What an interesting glimpse into what we obsess over as we wake up in the morning or wind down in the evening—the two times most of us take a shower. While we clean ourselves to start the day, we sully ourselves with stress and disappointment. When we try our best to clear the clutter from our minds with a nice long shower or bath in the evening, we fill our minds to overflowing with thoughts about places to go, people to see, dreams to fulfill. We are a people who can barely go one minute without pondering the many things we feel we need to do, must do, should be doing but are not.

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