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Hospital CEO Does Whatever It Takes to Find Patient's Lost Ring

In his book Are You Fascinated? management consultant Ken Tucker shares a story about the great lengths a person will go to find something of great value:

[Bill Adams, CEO of a large hospital in Virginia, received a frantic call from a woman.] "My mother came into your hospital with her wedding ring, and now we can't find it," [she] said. … "I want to make an appointment ...

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