Author Bill Bryson noticed many changes when he returned to America after spending 20 years overseas. One observation he made involved the amount of choices available to the American consumer:

Abundance of choice not only makes every transaction take ten times as long as it ought to, but in a strange way actually breeds dissatisfaction. The more there is, the more people crave, and the more they crave, the more they, well, crave more. You have a sense sometimes of being among millions and millions of people needing more and more of everything, constantly, infinitely, unquenchably.