While some might find wearing a nametag to be a temporary annoyance, Scott Ginsburg has worn a nametag all day, every day since November 2, 2000. Scott's purpose is to encourage people to become friendlier and more approachable. He has been recognized as the "world's foremost expert on nametags" by the Washington Post, CNN, The Associated Press, and USA Today.

As a sought-after speaker and consultant for organizations from churches to Fortune 500 companies, Scott starts with two basic instructions on how to be more welcoming.

1) Go beyond the door: Real welcome is not a job performed by greeters at a door, but is an action that extends into every space in the organization.

2) Talk to strangers: Extending welcome to "the new guy," according to Ginsburg, is nothing more than practicing the Golden Rule.