"If somebody offered you $2 million, could you give up sports for two years?" This was the question a sports radio station asked its listeners. No games on TV, radio, or in person. No sports page. No ESPN highlight films. No Tuesday morning arguing about Monday Night Football.

One fan phoned in and said no, he would definitely not give up sports, not even for $25 million. "It's where I go when I'm on the Internet. It's what I watch on television. It's what I listen to on the radio in the car. Everywhere I go, it surrounds everything I do."