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Cool Addicts

Everybody knows that TV is mostly false and stupid, that almost no one pays that much attention to it--and yet it's on for over seven hours a day in the average household, and it sells innumerable products. In other words, TV manages to do its job even as it only yammers in the background, despised by those who keep it going. TV begins by offering us a beautiful hallucination of diversity, but it is finally like a drug whose high is only the conviction that its user is too cool to be addicted.

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