Everyone is talking about it, everyone is posting about it, and unless you live in an extremely secluded location, it probably seems like everyone is playing it. Pokémon Go, a smartphone game that has taken the premise of a decades-old animated series and used emerging technology to catapult it into popular culture, global stock markets, and your front yard, is the newest craze. The game creates an "augmented reality" in which users walk around outside following a digital map superimposed with digital figures from the hit Pokémon television/videogame series.

The game has shattered mobile app records, and sent parent company Nintendo's market capitalization soaring a nearly unfathomable $9 billion in a matter of hours. In just a few days, the app surpassed the daily active users of social media mainstay Twitter. It has almost instantaneously gotten millions and millions of kids, teenagers, and adults to get up off of their couches and go fulfill the objectives of the game.

Possible Preaching Angle:

Whether you support this new technology and its effects or not, the impact in such a short amount of time is incredible. It makes you wonder what might happen if the members of the church suddenly got up and left their homes in droves to pursue their own commission.

Source:

Nick Wingfield and Mike Isaac, “Pokémon Go Brings Augmented Reality to a Mass Audience,” The New York Times (7-11-16)