The award-winning TV series Mad Men revolves around the conflicted world of Don Draper, the biggest ad man (and ladies man) in the business. Draper's high level position at the Sterling Cooper Draper Pryce Advertising Agency gives him all the money and power a man could want, and he wields it throughout each episode. During the show's first episode, titled "Smoke Gets in Your Eyes," Draper explains to a woman in the office the essence of his marketing job and his entire world view:

What you call love was invented by guys like me, to sell nylons. You're born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I'm living like there's no tomorrow, because there isn't one.