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How One Company Streamlines Complexity

Our lives are filled with gadgets we can't use (automatic sprinklers, GPS devices, fancy blenders), instructions we can't follow (labels on medicine bottles, directions for assembling toys or furniture) and forms we can't decipher (tax returns, gym membership contracts, wireless phone bills). Every facet of our lives, even entertainment and recreation, is complicated by an ever-widening array of choices ...

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Joseph Sullivan

June 03, 2013  11:04pm

Very useful. No wonder we all feel so busy. We are Trader Joe's coming to Australia?

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