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Vision Statements from Fortune 500 Companies


  • Avon—"To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally."
  • Amazon—"To be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online."
  • Harley Davidson—"To fulfill dreams through the experiences of motorcycling."
  • Starbucks—"To share great coffee with our friends and help make the world a little better."
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