Tim Keller writes:

Some years ago I was doing a seven-part series of talks on the Seven Deadly Sins at a men's breakfast. My wife, Kathy, told me, "I'll bet that the week you deal with greed will be the lowest attendance." She was right. People packed it out for "Lust" and "Wrath" and even for "Pride." But nobody thinks they are greedy.

As a pastor I've had people come to me and confess that they struggle with almost every kind of sin. Almost. I cannot recall anyone ever coming to me and saying, "I spend too much money on myself. I think my greedy lust for money is harming my family, my soul, and people around me." Greed hides itself from the victim. The money god's modus operandi includes blindness to your own heart.