Zogby recently conducted a large benchmark poll in which respondents identified "greed/materialism" as the number one "most urgent problem in American culture." "Poverty/economic justice" finished in second place. In a 2014 Vanity Fair poll, 78 percent of Americans disagreed with the famous Gordon Gekko quote "Greed is good." Only 19 percent agreed. A recent poll of Economist readers asked "What is the deadliest sin?" and, greed ranked number one.

But, surprisingly, although everyone thinks greed is a terrible problem, most people don't think they are greedy. When the BBC conducted a poll on the seven deadly sins (anger, envy, gluttony, greed, lust, pride and sloth), greed was last on the list in answer to two questions: Which sin have you ever committed? and Which sin have you committed in the past month? Plenty of Brits copped to being lazy, proud, envious and angry. But greedy? Seventh out of seven, last on the list. Tim Keller, argues "even though it is clear that the world is filled with greed and materialism, almost no one thinks it is true of them … Greed hides itself from the victim."