"What if you were asked to write your failures on a wall, in indelible ink, for everyone to see? Would you make a confession? Would you bare your soul? What if the person doing the asking was your boss?"

That's exactly what happens every day at a company in Malibu, California. Jeff, Stibel, chief executive of Dun & Bradstreet Credibility Corp., believes that have to be willing to fail in order to succeed. So he encourages his employees to write on the company's "Failure Wall." The Failure Wall is 15 feet long and 10 feet high.

Stibel wrote the first personal failure on the wall—with a permanent Sharpie—and thus paved the way for his employees to do the same thing. All disclosures are signed because Stibel believes that you can't grow from your mistakes until you own them.