Have you heard about Pocket God? It's one of the top-selling video game applications for Apple's iPhone. Here's the game description found on iTunes:

What kind of god would you be? Benevolent or vengeful? Play Pocket God and discover the answer within yourself. On a remote island, you are the all-powerful god that rules over the primitive islanders. You can bring new life, and then take it away just as quickly.

Seeing that game options include throwing islanders into volcanoes, using islanders as shark bait, bowling for islanders with a large rock, or creating earthquakes to destroy the islanders' villages, designers seem to think players will only want to play the role of a vengeful god—which must mean they think that's the only kind of god players can ever imagine being real.