According to the Consumer Reports National Research Center, one out of every five gift-card recipients never used their cards last year, representing about $972 million in unredeemed cards.
The top reasons for not using gift cards include:
Haven't had time: 50 percent
Haven't found anything I wanted: 37 percent
Lost the card: 14 percent
Card expired: 12 percent Jae Yang and Adrienne Lewis, "Americans Neglect a Billion in Gift Cards," USA Today (11-20-06); submitted by Van Morris, Mount Washington, Kentucky
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