Years ago, Dave Phillips and his wife, Lynn, had a talk about the callings they felt God was stirring in them. As they discussed what they were most passionate about, they agreed that bringing relief to suffering children and reaching the next generation with the gospel were at the top of the list. The thought of starting a relief agency was considered, but Dave's response was, "But that would mean ...

Percentage of Americans who say the current recession has served as payback for overindulging: 42 percent

Percentage of Americans who say the current recession has shown them what's important: 38 percent

Percentage of Americans who say the current recession proves capitalism is bad: 14 percent

Most important issues facing young adults (ages 22–28):

• Making better money management decisions: 52 percent
• Strengthening family relationships: 18 percent
• Protecting the environment: 11 percent
• Balancing work and personal life: 10 percent

Since the 1940s, the Ad Council has been the leading producer of public service announcements. Of the thousands of commercials they have produced, their work for the "Don't Almost Give" campaign has been particularly powerful.

One ad shows a man with crutches struggling to go up a flight of concrete stairs. The narrator says, "This is a man who almost learned to walk at a rehab center that almost got ...