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German Company Develops $4,000 Toothbrush

In January 2013, a team of "dental hygiene experts" and design gurus gathered in Germany and decided the modern toothbrush needed a makeover. The resulting product: a $3,200 Euro (about $4,300 USD), full-titanium toothbrush. The company's website offers a video that likens its creation to a world-class sports car:

Undulating curves of the sleek and slender body encompass elegance and sumptuousness. A unique design … German precision engineering … A decisively lightweight full-titanium body which has unparalleled durable strength. The accomplished silhouette captures elegance and timelessness where beauty, functionality and utility complement each other. A timeless luxury is now an option.

Their entry-level "Premium" package price includes one "everlasting" titanium toothbrush in a color of your choice, one titanium toothbrush holder (with "anti-slip pad"), a bumper, and what they call "Fresh Service" for three years—every six months, they'll send you six bristle heads (choice of soft or medium) and a new bumper. You can also personalize it with an engraving for an extra $540. But keep in mind that after the three year "Premium" plan runs out, you'll need to pay a few hundred bucks for another upgrade. Who said luxury was cheap?

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