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News That Illustrates—Special Super Bowl Ad Edition: February 11, 2013

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This week we're offering our Super Bowl 2013 Ad Edition for News That Illustrates. We've selected these ads because they're creative, thought-provoking, and they have at least one preachable angle. For each of the commercials we've provided themes, a summary, preaching angles, and suggested Scriptures.

Milk Pep: The Rock in the Morning Run

Themes: Priorities; Parenthood; Fathering; Fathers
Summary: "The Rock" (Duane Johnson) hears three distraught little girls (it looks like his daughter and her two friends after a sleeping party) tell him that they're out of milk. As he heads out onto the street, he encounters a host of problems—a cat stuck up in a tree, crooks robbing a bank, a lion on the loose, etc.—but he places these urgent matters on hold while he tracks down the local milk truck. After he brings the milk back he says, "Ladies, gotta go to work."
Preaching Angles: As parents (this ad focuses on fathers), our work is important, but at times we have to put our goals and urgent matters on hold so we can be there for our kids.
Scriptures: Ephesians 6:4; Colossians 3:21

Hyundai: Team

Themes: Teamwork; Community; Small Groups
Summary: A scrawny kid (about ten-years-old) trying to play football is told, "Come back when you have a team." His mom takes him on a drive as he collects his teammates, including a kid who can wrestle a bear and a kid who can bench press 400 pounds. When they show up at the football field, it's obvious that they will be a formidable opponent.
Preaching Angles: We were designed for community. We need each other and we need one another's gifts and contributions.
Scriptures: 2 Corinthians 12:4-23; Ephesians 4:7-16

Coca Cola: Mirage

Themes: Coveting; Greed; Selfishness
Summary: The scene opens with a lone Bedouin camel driver thirsting under the hot desert sun. Soon he is joined by a group of desert cowboys, a rat pack, and a tour bus of showgirls who are all trying to get to a huge bottle of coke. In their drive to quench their thirst, they nearly destroy each other. At the end of the commercial everyone discovers that the Coca Cola is actually 50 miles away so they continue their frantic quest to get there first.
Preaching Angles: Our quest to achieve our goals and satisfy our needs and desires becomes a frantic and brutal pursuit. We see others as the enemy who is preventing us from getting our needs met.
Scriptures: Matthew 20:20-28; Philippians 2:3-4; James 4:1-4;

Kia: Space Babies

Themes: Truth; Innocence; Parenthood
Summary: A child asks his father where babies come from, and receives an implausibly interstellar explanation.
Preaching Angles: We all know truths that we might not be comfortable thinking or talking about. In response, we often make up stories that reflect the world as we'd like it to be (or as we'd like our kids to think it is).
Scriptures: 1 Cor. 13:11, Rom. 1:18

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ProPreacher.com

February 12, 2013  10:24am

Great stuff. I just wrote about advertising and preaching. Thanks.

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