News That Illustrates—Special Super Bowl Ad Edition: February 13, 2012
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This week we're offering our annual special edition of News That Illustrates: our pick of the best 2012 Super Bowl commercials that offer the most potential as sermon illustrations. We've selected these ads because they're creative, thought-provoking, and short (less than 30 seconds). And by having at least one strong connection to the Christian life, these commercials are powerful ways to illustrate biblical truth. For each of the commercials we've provided a theme, summary, preaching angles, and suggested Scriptures.
Doritos: Sling Baby
Themes: Justice, Vengeance, Resentment
Summary: A child in a tree fort taunts a grandma and a baby because he has a bag of Doritos chips and they don't; the grandma and the baby work together to steal the chips.
Preaching Angles: We all long for justice in this world; we want the "bad guys" to get it. That's partially because God is just. Unfortunately, our legitimate desire for justice isn't the perfect justice that God will give when Christ comes again.
Doritos: Man's Best Friend
Themes: Integrity; Spiritual Bondage; Sin (of Omission)
Summary: A dog buries the family cat. A man witnesses the deed, but the dog keeps supplying the man with Doritos as long as he keeps quiet about what he saw.
Preaching Angles: What's the "Doritos bag" in your life? What keeps you so comfortable that you won't risk doing what is right? What causes you to lose your integrity?
Chevy: Happy Grad
Themes: Materialism; Consumerism; Joy
Summary: A new graduate and all of his friends go berserk with joy because the graduate thinks that his parents gave him a new yellow convertible. Then the man who actually owns the car gets in it and drives away.
Preaching Angles: Possessions seem to promise outrageous happiness, but in the end they can only give us a shallow and short-lived satisfaction. We don't own our possessions; they belong to another.
Volkswagen: Dog Strikes Back
Themes: Spiritual disciplines; Devotional life
Summary: An overweight dog can't even get out the door to chase a car. Through exercise and discipline the dog trims down enough to run after the car.
Preaching Angles: At times we realize that our spiritual lives have become "flabby" and out of shape. Practicing spiritual disciplines gets us in shape to follow after Christ.
Dannon Oikos Yogurt: The Best Yogurt
Themes: Conflict; Marriage; Arguments
Summary: A man and a woman (husband and wife?) are happily eating a cup of yogurt, until he refuses to share with her. Then things turn ugly and comical—she gives him a head butt and takes the yogurt.
Preaching Angles: In a marriage—or in any close relationship—conflicts can develop quickly, even over insignificant issues (like who gets the most yogurt).
Matt Woodley serves as the Editor for PreachingToday.com and the Pastor of Compassion Ministries at Church of the Resurrection in Wheaton, Illinois. He is also the author of God With Us: The Gospel of Matthew (IVP).
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