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Vision Statements from Fortune 500 Companies

In their book The Leadership Challenge, James Kouzes and Barry Posner write, "Every organization, every social movement, begins with a dream. The dream or vision is the force that invents the future." The following corporate vision statements, representing some of the dreams for various Fortune 500 companies, can challenge the church to ask, "What is Christ's dream or vision for our church?"

  • Avon—"To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally."
  • Amazon—"To be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online."
  • Harley Davidson—"To fulfill dreams through the experiences of motorcycling."
  • Starbucks—"To share great coffee with our friends and help make the world a little better."
  • Hilton—"To fill the earth with the light and warmth of hospitality."
  • J.C. Penny—"To be America's shopping destination for discovering great styles at compelling prices."
  • CVS Caremark—"To improve the quality of human life."
  • Johnson & Johnson (for a department that designs & manufactures orthopedic implants)—"Restoring the joy of motion"
  • Kraft Foods—"To make today delicious."
  • Toys 'R' Us—"To put joy in kids' hearts and a smile on parents' faces."
  • Weyerhaeuser Company—"To release the potential in trees to solve important problems for people and the planet."

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